subdirectory search console international contry tagre

SUBDIRECTORY SEARCH CONSOLE INTERNATIONAL CONTRY TAGRE HOW TO

Competition in Australia was lower, despite the market being smaller.

Competition in the US was higher, but the market much larger.

We were able to charge the same price effectively making more margin per sale due to no VAT needing to be charged, this enabled us to offer more competitive shipping rates.

The cultural differences are minimal so our communication strategy across the sites won’t need much changing.

There are consistent differences between UK and US English that we can build into our site.

We didn’t have the budget to translate our entire site.We didn’t have the resource to handle non-English enquiries.all of these need to exceed theirs as they potentially have the advantage of being local.įor us, for resource purposes, we chose to target the USA and Australia first. Look at what they’re doing, and do it better: your website, USPs, strategy etc. What is their offering and how do they market themselves? Why is your product better than theirs? Crucially, if it’s not, make it so. Who is ranking? Are they local competitors or are they, like you, international retailers?

The simplest way to do this is to use a VPN and search for the keywords you’ll be targeting in these markets. Now you have a list of potential markets to dive into further it’s time to scope out your competition in the local market. The example below is for a UK brand selling home decor and furniture. The Global Market Finder from Google can give a top-level view of the opportunities for your category of products. There are additional tools you can use to explore the opportunity for your products in international markets. It’s also worth noting if any of these countries have particularly high conversion rates, in this situation they are showing a clear intent for your products and should be considered a priority on your international SEO efforts. These will likely be potential candidates for markets to pursue as they are clearly searching for your products. Look at your Google Analytics data and see where people are finding your website from. The first place to look is your own data. If you are looking at markets where the main language is the same as yours (aka you are based in the UK and you are researching the USA – both use the English language)) then you can do this yourself.įor markets with different languages, you’ll likely be able to do some basic research but it would definitely be worth enlisting the help of a native speaker to support some additional support around cultural and language differences. What are the cultural differences in the market?.What are the language differences in the market?.How much competition there is for your product in those markets?.There is a demand for your products in international markets?.To help decide where to begin with your international SEO strategy, you need to conduct research to understand the potential of your efforts.

SUBDIRECTORY SEARCH CONSOLE INTERNATIONAL CONTRY TAGRE HOW TO

How to get started with international SEOīefore getting stuck in with international SEO, you need to ensure you have a clear strategy in place or you could end up lost in a sea of unfinished projects which can end up causing more harm than good. It goes without saying that your business will need to be able to cope with international growth logistically (that’s a story for another day). Your exact approach to international SEO will depend on the needs and goals of your business as well as various factors including: It’s worth noting that the examples featured here were for an ecommerce brand, but the same tactics can be applied across all types of sites.Īnother quick caveat, the site was a custom-built platform and we were very lucky to have incredible in-house developers tackling our requests so were not limited with traditional platform restrictions (although custom builds come with their own set of issues). What the hell are hreflang tags and how do I implement them?.How we tested markets to know what would work?.How we localised content across 9 international sites?.Whether to use subfolders or subdomains for international SEO?.How to get started with international SEO?.Whether you already have dedicated international sites or are looking to take an opportunity to expand, I’ll show you everything we did to take a small UK brand and take it truly global. That said, as with most SEO strategies, it’s not always the easiest to execute and takes time to see the value of your effort. One of the untapped opportunities for many ecommerce brands is international SEO.

Subdirectory search console international contry tagre